Emily Oda, knitwear as an ode to femininity

Emily Oda new campaign with A person wearing a light-colored, ribbed, and knitted cardigan with buttons, over a similar-toned top.

Born from the creative spark of a visionary fresh from Central Saint Martins in 2023, Emily Oda embodies artistry and craftsmanship.

With a focus on knitwear that transcends the ordinary since her beginnings, she draws inspiration from the sensuality of vintage lingerie such as corsets, crafting ultra-feminine pieces that celebrate the female body. 

A black-and-white portrait of a person with long, wavy hair wearing a textured, white, long-sleeved dress with a deep V-neck. Underneath, they wear a delicate lace bralette that is visible through the plunging neckline.

Yet, from the first touch, it’s clear these designs are by a woman, for women. Emily’s creations weave together comfort and femininity, rewriting the narrative of what it means to be a woman today.

Thoughtful details like ruffles, layers, and transparent elements empower women to embrace their unique beauty while expressing inner strength.

Emily Oda SS25 campaign, a white halter dress with a flared skirt stands against a neutral background. Tattoos are visible on their arm.

This way, Emily’s world is a delicate blend of poetic allure and fierce femininity. Her Fall ’24 collection evokes memories of childhood afternoons with her grandfather, surrounded by garden blooms.The petals at sunset serve as muses for her knitwear details.

Each piece also invites you to define how you want to feel each day as a woman—much like Emily herself, her collections are an invitation to become a fierce force wrapped in soft knit. 

Emily Oda SS25 campaign, a black lace bralette and black pants. The bralette features a delicate lace design on the chest, creating a slightly sheer effect.

Every piece is meticulously researched and designed with passion by Emily herself, including unique pieces such as knit corsets and statement garters. One standout is her stunning hand jewelry, delicately knitted with Swarovski remnants—a true work of art.

Though her brand is young, Emily Oda’s distinct vision is already evolving, much like the women she designs for. Her DNA is undeniable, and her SS25 collection, launching for pre-orders on October 16th, is one you won’t want to miss. 

Trust us, this is just the beginning.

Step behind the scenes of Emily Oda and get inspired – Click to watch!

Link toward a documentary video on the brand Emily Oda. A person wearing a light-colored, ribbed, and knitted cardigan with buttons, over a similar-toned top.

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